Legal
Terms & Conditions
Last updated: 7/15/2026
THE ALTAR
TERMS OF SERVICE, CONFIDENTIALITY, AND NON-COMPETE AGREEMENT
Operated by Gallo Event Group LLC
Effective Date: June 2026
PLEASE READ THESE TERMS CAREFULLY BEFORE USING THE ALTAR PLATFORM. BY CREATING AN ACCOUNT, ACCESSING, OR USING THE ALTAR, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS IN THEIR ENTIRETY. IF YOU DO NOT AGREE, DO NOT USE THE PLATFORM.
1. PARTIES AND ACCEPTANCE
This Agreement is entered into between Gallo Event Group LLC, a South Carolina limited liability company ("The Altar," "we," "us," or "our"), and you, the individual or entity accessing or using The Altar platform ("User," "you," or "your"). The Altar operates the wedding planning platform available at jointhealtar.com and related applications. By using the platform in any way, including browsing, creating an account, or accessing any feature, you agree to every provision of this Agreement without modification.
2. PLATFORM DESCRIPTION
The Altar is a wedding planning and coordination software platform that connects engaged couples with wedding vendors, provides AI-assisted planning tools, vendor discovery, itinerary management, guest management, budget tracking, and related services. THE ALTAR IS A SOFTWARE PLATFORM ONLY. WE ARE NOT A WEDDING PLANNING COMPANY, EVENT COORDINATOR, OR VENDOR. WE DO NOT EMPLOY, ENDORSE, LICENSE, SUPERVISE, OR CONTROL ANY VENDOR ON THE PLATFORM. WE HAVE NO INVOLVEMENT IN THE ACTUAL PLANNING, EXECUTION, OR COORDINATION OF ANY WEDDING OR EVENT.
3. CONFIDENTIALITY
3.1 Definition of Confidential Information
"Confidential Information" means all non-public, confidential, or proprietary information disclosed by The Altar or its affiliates to you, whether disclosed orally or in written, electronic, or other form, and whether or not marked as confidential. Confidential Information includes without limitation: all business affairs, finances, customer information, supplier information, products, services, organizational structure, internal practices, forecasts, records, and budgets; all trade secrets, know-how, and confidential intellectual property; all designs, specifications, documentation, source code, object code, images, icons, audiovisual components, schematics, drawings, protocols, and processes; all information relating to Pearl AI, platform architecture, algorithms, vendor matching systems, and proprietary technology; and all notes, analyses, compilations, reports, and other materials derived from any of the foregoing.
3.2 User Obligations
You agree to: (a) protect and safeguard the confidentiality of all Confidential Information with at least the same degree of care you would use to protect your own confidential information, but in no event less than reasonable care; (b) not use Confidential Information for any purpose other than your authorized use of the platform; (c) not disclose Confidential Information to any third party without prior written consent from The Altar; (d) not reverse engineer, disassemble, decompile, or attempt to derive the source code, architecture, or algorithms of the platform or any component thereof; (e) promptly notify The Altar of any unauthorized disclosure or use of Confidential Information; and (f) be responsible for any breach of these obligations by your representatives or anyone to whom you disclose Confidential Information. These confidentiality obligations survive termination of this Agreement and your use of the platform indefinitely with no expiration.
3.3 Exclusions
Confidentiality obligations do not apply to information that: (a) is or becomes generally available to the public through no fault of yours; (b) was rightfully known to you before disclosure; (c) is rightfully received from a third party without restriction; or (d) is independently developed by you without reference to the Confidential Information, as proven by clear documentary evidence.
4. PERPETUAL NON-COMPETE AND NON-SOLICITATION
4.1 Perpetual Non-Compete Agreement
BY USING THE ALTAR PLATFORM, YOU AGREE THAT FOR AS LONG AS YOU USE THE PLATFORM AND PERMANENTLY AND INDEFINITELY FOLLOWING THE TERMINATION OR EXPIRATION OF YOUR ACCOUNT FOR ANY REASON, YOU WILL NOT, DIRECTLY OR INDIRECTLY, IN ANY CAPACITY WHATSOEVER: (a) develop, create, design, build, launch, fund, invest in, or operate any platform, software, application, website, or service that is substantially similar to The Altar, including without limitation any platform that connects couples with wedding vendors, provides AI-assisted wedding planning, offers vendor discovery or matching, enables shared wedding itineraries or timelines, or provides coordinated multi-vendor communication in a unified system; (b) use any Confidential Information, trade secrets, proprietary technology, business methods, platform architecture, or knowledge obtained through your use of The Altar to build, assist in building, or improve any competing product or service; (c) copy, replicate, adapt, or derive any feature, function, design, workflow, or business model from The Altar for use in any competing product or service; (d) assist, advise, consult for, invest in, partner with, or otherwise support any third party in doing any of the foregoing; or (e) act as an employee, contractor, officer, director, or agent of any entity engaged in any of the foregoing activities. THIS NON-COMPETE OBLIGATION IS PERMANENT, HAS NO EXPIRATION DATE, AND SURVIVES THE TERMINATION OF THIS AGREEMENT AND YOUR USE OF THE PLATFORM INDEFINITELY.
4.2 Perpetual Non-Solicitation
You agree permanently and indefinitely, with no expiration, that you will not directly or indirectly: (a) solicit, recruit, or attempt to divert any vendor, couple, or user of The Altar platform to any competing service using information obtained through your use of The Altar; (b) solicit, recruit, or hire any employee, contractor, or team member of Gallo Event Group LLC for any purpose that competes with The Altar; or (c) encourage or induce any vendor or user of The Altar to reduce or terminate their use of the platform.
4.3 Acknowledgment of Reasonableness and Necessity
You expressly acknowledge that: (a) the restrictions in this Section 4 are reasonable, necessary, and narrowly tailored to protect the legitimate business interests of The Altar, including its proprietary technology, customer relationships, trade secrets, and goodwill; (b) you have carefully reviewed these restrictions and have had adequate opportunity to seek independent legal advice before agreeing; (c) a violation of this section would cause irreparable harm to The Altar for which monetary damages alone would be an inadequate remedy; and (d) The Altar would not have allowed you access to the platform but for your agreement to these restrictions.
5. INTELLECTUAL PROPERTY
The Altar and Gallo Event Group LLC retain all right, title, and interest in and to the platform, including all software, designs, algorithms, Pearl AI technology, branding, trademarks, trade names, logos, and all intellectual property rights therein. Nothing in this Agreement grants you any ownership interest in the platform or any of its components. Any feedback, suggestions, or ideas you provide may be used by The Altar without restriction or compensation. You shall not copy, modify, distribute, sell, sublicense, or create derivative works based on the platform or any portion thereof without prior written consent. The Altar name, logo, and all related marks are trademarks of Gallo Event Group LLC and may not be used without written permission.
6. COMPLETE DISCLAIMER OF LIABILITY
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, GALLO EVENT GROUP LLC, ITS OFFICERS, DIRECTORS, MEMBERS, EMPLOYEES, AGENTS, CONTRACTORS, AFFILIATES, AND SUCCESSORS EXPRESSLY DISCLAIM ALL LIABILITY OF ANY KIND FOR ANY AND ALL CLAIMS, DAMAGES, LOSSES, COSTS, AND EXPENSES ARISING OUT OF OR RELATED TO YOUR USE OF THE ALTAR PLATFORM, INCLUDING WITHOUT LIMITATION:
(a) DATA BREACHES, UNAUTHORIZED ACCESS, HACKING, CYBERATTACKS, MALWARE, RANSOMWARE, OR ANY OTHER SECURITY INCIDENT AFFECTING THE PLATFORM OR YOUR DATA, REGARDLESS OF CAUSE;
(b) PRIVACY BREACHES, UNAUTHORIZED DISCLOSURE OF PERSONAL INFORMATION, OR EXPOSURE OF USER DATA TO THIRD PARTIES;
(c) LOSS, CORRUPTION, OR DESTRUCTION OF DATA, INCLUDING WEDDING PLANS, ITINERARIES, GUEST LISTS, MESSAGES, VENDOR INFORMATION, OR ANY OTHER CONTENT STORED ON THE PLATFORM;
(d) PLATFORM DOWNTIME, SERVICE INTERRUPTIONS, TECHNICAL FAILURES, BUGS, ERRORS, OR OUTAGES OF ANY KIND;
(e) THE ACTIONS, CONDUCT, PERFORMANCE, QUALITY, RELIABILITY, FAILURE TO APPEAR, OR MISCONDUCT OF ANY VENDOR OR COUPLE ON THE PLATFORM;
(f) ANY VENDOR FAILING TO PERFORM SERVICES ON A WEDDING DAY OR ANY DISRUPTION TO A WEDDING OR EVENT OF ANY KIND;
(g) DISPUTES, LOSSES, DAMAGES, OR CLAIMS ARISING BETWEEN COUPLES AND VENDORS;
(h) THE ACCURACY, COMPLETENESS, OR RELIABILITY OF ANY VENDOR PROFILES, LISTINGS, PRICES, OR INFORMATION ON THE PLATFORM;
(i) ANY RECOMMENDATIONS, ADVICE, OR OUTPUT PROVIDED BY PEARL AI OR ANY OTHER AI FEATURE OF THE PLATFORM;
(j) ANY LOSS OF REVENUE, PROFIT, BUSINESS, OPPORTUNITY, GOODWILL, OR ANY OTHER INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES OF ANY KIND;
(k) ANY CLAIM ARISING FROM YOUR RELIANCE ON THE PLATFORM FOR ANY PURPOSE, INCLUDING WEDDING PLANNING, VENDOR COORDINATION, OR EVENT MANAGEMENT.
YOU USE THE ALTAR PLATFORM ENTIRELY AT YOUR OWN RISK. THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR UNINTERRUPTED OR ERROR-FREE SERVICE. GALLO EVENT GROUP LLC MAKES NO REPRESENTATION THAT THE PLATFORM WILL MEET YOUR REQUIREMENTS OR THAT IT WILL BE AVAILABLE AT ALL TIMES.
7. MAXIMUM LIABILITY CAP
NOTWITHSTANDING ANY OTHER PROVISION OF THIS AGREEMENT, IN THE EVENT THAT ANY COURT OF COMPETENT JURISDICTION FINDS GALLO EVENT GROUP LLC LIABLE TO YOU FOR ANY CLAIM ARISING OUT OF OR RELATED TO YOUR USE OF THE PLATFORM, THE TOTAL AGGREGATE LIABILITY OF GALLO EVENT GROUP LLC TO YOU FOR ALL SUCH CLAIMS SHALL NOT EXCEED THE LESSER OF: (A) THE TOTAL AMOUNT YOU PAID TO THE ALTAR IN THE THREE MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) ONE HUNDRED DOLLARS ($100.00). THIS LIMITATION APPLIES REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE.
8. VENDOR DISCLAIMER
ALL VENDORS LISTED ON THE ALTAR ARE INDEPENDENT THIRD PARTIES WITH NO EMPLOYMENT, AGENCY, PARTNERSHIP, OR OTHER RELATIONSHIP WITH GALLO EVENT GROUP LLC. GALLO EVENT GROUP LLC DOES NOT VERIFY, SCREEN, BACKGROUND CHECK, LICENSE, CERTIFY, ENDORSE, OR GUARANTEE ANY VENDOR OR THEIR SERVICES. COUPLES ARE SOLELY AND EXCLUSIVELY RESPONSIBLE FOR CONDUCTING THEIR OWN DUE DILIGENCE, VERIFICATION, AND VETTING OF ANY VENDOR BEFORE BOOKING OR MAKING ANY PAYMENT. THE ALTAR IS MERELY A DISCOVERY AND COMMUNICATION TOOL AND BEARS NO RESPONSIBILITY FOR ANY VENDOR-COUPLE RELATIONSHIP, TRANSACTION, CONTRACT, OR OUTCOME.
9. SECURITY DISCLAIMER
WHILE WE IMPLEMENT COMMERCIALLY REASONABLE SECURITY MEASURES, WE DO NOT GUARANTEE THAT THE PLATFORM IS SECURE OR FREE FROM VULNERABILITIES. YOU ACKNOWLEDGE THAT NO INTERNET-BASED PLATFORM IS COMPLETELY SECURE AND THAT DATA TRANSMITTED OVER THE INTERNET MAY BE SUBJECT TO INTERCEPTION OR UNAUTHORIZED ACCESS. YOU ASSUME ALL RISK ASSOCIATED WITH YOUR USE OF THE PLATFORM AND THE STORAGE OF YOUR DATA ON THE PLATFORM. IN THE EVENT OF A DATA BREACH, SECURITY INCIDENT, OR UNAUTHORIZED ACCESS TO YOUR DATA, GALLO EVENT GROUP LLC SHALL HAVE NO LIABILITY TO YOU FOR ANY RESULTING DAMAGES, LOSSES, OR HARM OF ANY KIND.
10. PAYMENTS AND REFUNDS
Payments are processed through Paddle, our authorized Merchant of Record. The Altar Pass is a one-time fee per event. The Altar Plus is a monthly subscription. Vendor Pro is a monthly subscription. ALL SALES ARE FINAL. Refunds are not guaranteed and are not owed under any circumstances. The Altar Pass is non-refundable after 48 hours of purchase. Monthly subscriptions may be cancelled at any time but no refunds will be issued for any partial or unused billing periods. All refund decisions are at the sole and absolute discretion of Gallo Event Group LLC. By purchasing any plan you agree to Paddle's terms of service in addition to these terms.
11. USER CONDUCT AND ACCOUNT TERMINATION
You are responsible for all activity under your account. You agree not to share your account, impersonate any person or entity, provide false information, use the platform for any unlawful purpose, upload harmful or malicious content, attempt to gain unauthorized access to any part of the platform, interfere with the platform's operation, or violate any applicable law or regulation. We reserve the right to suspend or permanently terminate any account at any time for any reason or no reason, at our sole discretion, without notice, without explanation, and without refund.
12. INDEMNIFICATION
You agree to defend, indemnify, and hold harmless Gallo Event Group LLC, its affiliates, officers, directors, members, employees, and agents from and against any and all claims, damages, liabilities, losses, costs, and expenses, including reasonable attorneys' fees, arising out of or related to: (a) your use of the platform; (b) your violation of this Agreement; (c) your violation of any third-party right; (d) any breach of the confidentiality or non-compete provisions herein; (e) any dispute between you and another user; or (f) any claim that your use of the platform caused harm to any third party.
13. REMEDIES FOR BREACH
You acknowledge that any breach or threatened breach of the confidentiality or non-compete provisions of this Agreement would cause immediate and irreparable harm to The Altar for which monetary damages would be an insufficient remedy. Therefore, in addition to all other remedies available at law or in equity, The Altar shall be entitled to seek specific performance, injunctive relief, and other equitable relief without the requirement of posting a bond or proving actual monetary damages. If The Altar prevails in any legal action arising from your breach of this Agreement, you agree to pay The Altar's reasonable attorneys' fees, court costs, and all other expenses of litigation.
14. PRIVACY AND DATA
We collect only the data necessary to operate the platform. We do not sell user data to third parties. Data collected includes account information, event details, payment information processed through Paddle, and communications on the platform. YOU ACKNOWLEDGE AND AGREE THAT IN THE EVENT OF A DATA BREACH, HACK, UNAUTHORIZED ACCESS, OR ANY OTHER SECURITY INCIDENT AFFECTING YOUR DATA, GALLO EVENT GROUP LLC SHALL HAVE NO LIABILITY TO YOU OF ANY KIND. You may request deletion of your data by emailing info@jointhealtar.com. By using the platform you consent to our collection and use of data as described herein.
15. GOVERNING LAW AND DISPUTE RESOLUTION
This Agreement is governed by and construed in accordance with the laws of the State of South Carolina, without regard to conflict of laws provisions. Any legal action or proceeding arising out of or relating to this Agreement must be instituted exclusively in the state or federal courts located in Charleston, South Carolina. Each party irrevocably submits to the exclusive jurisdiction of such courts and waives any objection to venue in Charleston, South Carolina.
16. SEVERABILITY
If any provision of this Agreement is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it valid and enforceable. The remaining provisions shall continue in full force and effect. If the non-compete provision is found unenforceable as written, it shall be reformed to the maximum scope and duration permitted by applicable law rather than voided entirely.
17. ENTIRE AGREEMENT AND AMENDMENTS
This Agreement constitutes the entire agreement between you and Gallo Event Group LLC with respect to your use of The Altar platform and supersedes all prior agreements, understandings, and representations. We reserve the right to modify these terms at any time. Your continued use of the platform following notice of any modification constitutes your acceptance of the modified terms.
18. MANDATORY AGREEMENT
All users including both couples and vendors must agree to these Terms of Service before accessing or using any feature of The Altar platform. By clicking I Agree or Accept during account creation or login you confirm that you have read, understood, and agree to be bound by this Agreement in its entirety. If you do not agree to these terms you may not use the platform.
19. CONTACT
For questions about these terms contact: Gallo Event Group LLC, info@jointhealtar.com, jointhealtar.com, Charleston, South Carolina
BY USING THE ALTAR PLATFORM IN ANY WAY YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS IN THEIR ENTIRETY INCLUDING THE PERPETUAL NON-COMPETE, CONFIDENTIALITY, AND COMPLETE DISCLAIMER OF LIABILITY.
Gallo Event Group LLC d/b/a The Altar
Charleston, South Carolina